Player guide
Business Overview
Understand the business loop from company creation through growth.
Open BusinessThe business loop
Found a private company, create assets that compete for market share, use daily reports to understand revenue and margin, then decide whether to reinvest, raise outside capital, trade assets, or eventually participate in public markets.
Ownership, management, and funding are separate
The founder begins as CEO and 100% owner, but those roles can diverge. The correct funding balance also changes with company status: private assets use founder cash, while public assets use retained earnings.
Compare profit, not only revenue
Market share creates revenue, but leadership, board strength, company age, scale, payroll, and taxes determine how much becomes daily profit. Fast asset growth can increase total earnings while reducing margin efficiency.
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Tutorials track your progress and guide your first actions.
Open Tutorials →Related guides
Founding Companies
Understand ownership, Energy, and the financial boundary created when you found a company.
Read guide →Creating Assets
See how asset cost becomes market share and feeds the company’s daily revenue.
Read guide →Company Operations
Understand daily revenue, CEO and board effects, margins, costs, taxes, and company scale.
Read guide →