Requirements

• One company per character.
• Energy cost: 20.
• Cash: minimal to found; growth will need more later.

Steps

1. Go to /business and choose “Found Company.”
2. Pick a unique and fictional name.
3. Confirm founding (20 Energy).

Ownership

• Founders start with high ownership (e.g., 100%) before raising capital.
• Equity dilutes when you court investors; plan how much you’re willing to sell.

Next moves

• Court investors (50 Energy) to raise cash.
• Create assets (30 Energy + cash) to start revenue.
• Practice Financial Acumen/Analytical Thinking to improve outcomes.
• Governmental actions directly affect your profitability. Keep an eye on political actions and lobby for your interests as necessary.

Where to go next

• Raising Capital
• Creating Assets

Tips & Tricks

• Pick one market wedge and dominate before expanding.
• Budget energy: founding costs ~20 energy; don’t zero out.
• Lock an identity early; asset synergy compounds traction.

FAQ

• Can I lobby government officials? Absolutely!