Jennifer K. Simmons is the Chief Executive Officer of ValueMart, one of the world’s leading retail corporations. A native of Benton County, Arkansas, she built her career from a strong foundation in business management, earning a master’s degree before rising through the ranks of the retail industry. With decades of hands-on leadership experience, she has become recognized for her strategic vision, decisive leadership style, and deep understanding of large-scale retail operations. Jennifer began her career in store-level management, where she developed a reputation for operational efficiency and strong team leadership. Her ability to negotiate complex deals, streamline processes, and inspire high-performance teams quickly propelled her into senior leadership roles. Over the years, she led multiple company divisions, guiding ValueMart’s expansion into new markets and strengthening its position as a global retail powerhouse. Since becoming CEO, Jennifer has focused on modernizing ValueMart’s infrastructure, advancing its e-commerce capabilities, and reinforcing the company’s long-standing commitment to affordability and customer satisfaction. She is passionate about creating a retail environment that adapts to the changing needs of consumers while maintaining the company’s core values of reliability, accessibility, and everyday low prices. Outside of her corporate responsibilities, Jennifer is known for her disciplined and hardworking nature. She lives in Bentonville with her family and enjoys reading as a way to unwind from her demanding schedule. Her dedication to excellence, paired with her deep industry knowledge, continues to shape the future of ValueMart as she leads the company forward in its mission to serve millions of customers worldwide.