Stark Industries will partner with the North Texas Food Bank, Dallas College, local grocers, and South Dallas community organizations to launch Fresh Dallas: a one-day community event followed by a six-month initiative to improve access to affordable, nutritious food in underserved Dallas neighborhoods.

The free kickoff event will be held at Dallas College’s Cedar Valley Campus. Families will be able to purchase fresh produce, meat, dairy, and pantry staples from participating local vendors at reduced prices, while qualifying households will receive additional grocery assistance funded by Stark Industries.

Fresh Dallas will then select five neighborhood churches or nonprofit organizations to host weekly mobile produce markets for six months. Stark Industries will provide $15,000 to each location for refrigeration, equipment, transportation, and initial food costs.

Dallas College culinary and nutrition students will offer free cooking demonstrations using affordable ingredients available at the markets. Participating grocers and food organizations will help each location establish purchasing relationships that can continue after Stark Industries' initial funding ends.

Success will be measured publicly. At the end of six months, Stark Industries will report households served, pounds of food distributed, average cost savings for participating families, market attendance, dollars spent, and how many of the five locations continue operating without additional Stark Industries funding.

If a location is struggling, Stark Industries and its partners will work with local leadership before the pilot ends to assess whether changes in scheduling, sourcing, transportation, or additional community partnerships could improve sustainability.

The goal of Fresh Dallas is not simply to distribute food for one day. It is to test whether five neighborhood organizations can build small, sustainable sources of affordable fresh food that remain after the initial investment is gone.