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Bourbon and Beyond Fall Festival
Published
Justwar will introduce its newest bourbon brand to the public at the inaugural Bourbon and Beyond Fall Festival on Saturday, September 26, at the Louisville Fair and Exposition Center.
Bourbon tasting will run from 5:00 p.m. to 11:00 p.m. Adults 21 and older may enter for $10, while guests under 21 attend free. Valid photo identification is required for all adults. Each paid adult ticket includes two complimentary vouchers redeemable for samples of Justwar’s newest bourbon.
Food trucks are invited to participate and should RSVP promptly to secure a space. Live music will be featured throughout the evening, with the full lineup to be announced next week.
“We’re excited to launch our newest bourbon in Louisville at such a well-known venue,” a Justwar spokesperson said. “Bourbon and Beyond is designed to bring people together for great whiskey, local food, and live entertainment.”
Event Details
- What: Bourbon and Beyond Fall Festival — debut of Justwar’s newest bourbon brand
- Where: Louisville Fair and Exposition Center, Louisville, Kentucky
- When: Saturday, September 26 | Bourbon tasting from 5:00 p.m. to 11:00 p.m.
- Admission: $10 for adults 21+; includes two tasting vouchers. Free for guests under 21.
- ID requirement: Valid photo ID required for all adults.
Food truck operators interested in joining the festival should RSVP as soon as possible. Additional details, including the complete music lineup, will be released next week.
Why It Landed This Way
A strong Louisville fit: bourbon, food trucks, and live music at a recognizable venue create a credible local draw and useful launch moment. Clear pricing and tasting details help execution. The under-21 free admission alongside a bourbon-focused event may create family-safety and crowd-management questions, and the unannounced music lineup limits advance buzz.
What Players Should Expect
This event gives the business its strongest bump during the first 24 hours, followed by a smaller lingering boost for the next few days.