CHARLESTON, S.C. — The Charleston Admirals today unveiled the franchise’s new official logo, completing the team’s visual transition to the Lowcountry during its inaugural season in South Carolina.

The new crest preserves the Admirals’ established navy, gold, white, and gray color palette while introducing imagery inspired by Charleston’s maritime heritage. The design features a commanding naval officer, Charleston Harbor, Fort Sumter, the Ravenel Bridge, the South Carolina flag, and a gold palmetto tree. Together, these elements honor the franchise’s history while firmly establishing its new identity in Charleston.

“This logo represents both where the Admirals have been and where we are going,” said team owner Knox Carver. “We wanted to preserve the strength and tradition of the Admirals name while creating an identity that unmistakably belongs to Charleston and the Lowcountry. This city is now our home, and we are proud to carry its history, character, and maritime spirit onto the field.”

The unveiling comes during regular-season play in Season 6, the franchise’s first campaign following its relocation from Norfolk. The Admirals have opened their new era with renewed energy on the field and a growing connection with football fans throughout South Carolina.

The logo will be incorporated across the organization’s uniforms, digital platforms, stadium presentation, merchandise, and community programs. Additional brand elements and merchandise releases will be announced throughout the remainder of the season.

“The move to Charleston was about building something lasting,” Carver added. “This crest will represent our players, our supporters, and our city for years to come.”

The Charleston Admirals continue their Season 6 schedule as one of the founding franchises of the DFL.