The Charleston Admirals have unveiled a new official logo as the DFL franchise continues its first season in South Carolina following its relocation from Norfolk.

According to a team press release, the crest retains the Admirals’ navy, gold, white and gray colors while adding imagery intended to connect the club to Charleston and the Lowcountry. The design includes a naval officer, Charleston Harbor, Fort Sumter, the Ravenel Bridge, the South Carolina flag and a gold palmetto tree.

The team said the new mark is meant to preserve the existing Admirals identity while establishing a more local visual connection after the move. The franchise is among the DFL’s founding clubs and is playing its Season 6 schedule in Charleston.

“This logo represents both where the Admirals have been and where we are going,” owner Knox Carver said in the release. “We wanted to preserve the strength and tradition of the Admirals name while creating an identity that unmistakably belongs to Charleston and the Lowcountry.”

Carver said the organization views Charleston as its long-term home and described the new crest as an effort to reflect the city’s history, character and maritime associations.

The release did not specify a date for the logo’s first use on game uniforms. It said the design will be incorporated into uniforms, the team’s digital platforms, stadium presentation, merchandise and community programs. Additional branding elements and merchandise launches are expected later in the season.

The announcement follows other recent DFL branding initiatives, including inaugural-season logo unveilings by clubs in Atlanta and Charlotte. For Charleston, the visual change marks a significant public step in the franchise’s transition from Norfolk, where the Admirals previously operated.

The club said it has seen growing interest from football fans across South Carolina during the opening of its Charleston era, though the release did not provide attendance, sales or other measures of that support.

“The move to Charleston was about building something lasting,” Carver said. “This crest will represent our players, our supporters, and our city for years to come.”