CHARLOTTE, N.C. — The Charlotte Monarchs today unveiled the franchise’s official logo, completing the team’s visual identity during DFL Season 6.

The new mark features a bold gold crown set against the Monarchs’ signature royal purple. Its five-point design represents strength, ambition, and the franchise’s connection to Charlotte’s Queen City heritage. The structure of the crown also forms a subtle “M,” creating a distinctive symbol for the Monarchs on and off the field.

“Our goal was to create an identity that feels unmistakably Charlotte and reflects the standard we want this organization to represent,” owner Gary Hurst said. “The crown stands for pride, discipline, and our commitment to building a championship-caliber franchise for the Queen City.”

The Monarchs’ official colors remain royal purple and metallic gold, supported by black and white accents. The logo will appear across team uniforms, helmets, merchandise, digital platforms, stadium signage, and promotional materials.

The unveiling marks another step in the continued development of the Charlotte franchise following its relocation from Danville. With a growing fanbase and a strong presence in the Charlotte market, the Monarchs are focused on establishing a lasting identity in the DFL.

The new logo will make its full game-day debut at the team’s next home contest, with additional team-branded merchandise scheduled for release throughout Season 6.