Hosted by: Cheese & Co. (The Official Supplier of "I Can’t Believe It’s Not Melted" Cheddar)

When: TODAY! (Friday, April 17, 2026) — Doors open at 11:00 AM (or whenever our head cheesemonger stops squeaking his curds)

Where: The Cheese & Co. Warehouse & Parking Lot, 1234 Dairy Lane, Plymouth, WI

Event description: Stop working — it’s Friday, and in Wisconsin that means celebrating dairy. Join Cheese & Co. for “Curd Your Enthusiasm & Aged Appreciation Day,” a casual, slightly stinky celebration with a behind‑the‑rind look at how we make our cheeses.

Activities:

• 11:30 AM — The “Squeak‑Off” Competition: Bring your own curds or try ours. Winners receive a 5 lb block of Aged Cheddar.
• 1:00 PM — Extreme Cheese Pull Challenge: We’ll melt a 20 lb wheel of our “Gouda Vibes” Swiss. Longest non‑breaking pull wins a lifetime supply of crackers (or at least a very large box).
• 2:30 PM — “Guess That Smell” Station: Blindfolded tasting of five artisanal cheeses. (Losers buy a t‑shirt.)
• All day — Live “Cheese Painting” Workshop: Local artist Brenda paints landscapes using processed cheese spread and spray cheddar.
• 4:00 PM — The Great Wedge Race: Foam cheese wedges sent down the frozen creek behind our warehouse.
• 5:00 PM — “Say Cheese” Community Photo: Giant group photo. Cheese‑print outfits encouraged.

Community outreach:

• “Curds for Kids”: $2 from every bag of curds sold goes to the Plymouth High School Dairy Science Scholarship Fund.
• “Cheeselandia House Party” Kits: 20 free at‑home tasting kits for local volunteers to host neighborhood tastings.
• Local Farmer Q&A: Meet the dairy farmers who supply our milk — and get their autographs (on paper, not cheese).
• Free Milk Station: Because it’s Wisconsin, and we’re nice.

Admission is FREE. Bring a cooler and an appetite. Please leave your lactose intolerance at home.