Wheels Over Lake Geneva: A Spring Cheese Festival

"Wheels Over" is an immersive cheese festival designed to bridge the gap between dairy farmers, artisan food producers, and local consumers. The event focuses on the story of cheese—from pasture to pairing—celebrating local craftsmanship.

Event Details:

• Date: Friday, April 17, 2026
• Location: The historic "Farmers Common" downtown parking lot (transformed with hay bales and bistro lighting).

Unique Features:

• The "Big Wheel" Roll: A community downhill cheese roll race benefiting the local volunteer fire department.
• "Meet Your Maker" Tastings: Cheese & Co cheesemakers present a guided tasting pairing their signature Sharp Cheddar with local apple cider.
• Artisan Alley: Local bakeries, jam makers, and breweries offer pairings for Cheese & Co products.

How Cheese & Co Partners with the Community

Cheese & Co believes that a company is only as strong as the community it serves. "Wheels of Community" isn't just about selling cheese; it's about investing in the local ecosystem through four main pillars:

1. Supporting Local Small Farms:
   Cheese & Co partners exclusively with three family-owned dairies within a 30-mile radius. During the event, these farmers will have a dedicated booth to meet customers and showcase the quality of their pasture-raised milk.

2. Collaborating with Local Artisans:
   Instead of bringing in outside vendors, Cheese & Co partners with a local bakery (The Crumbly Cottage) for sourdough bread and a local winery for wine-and-cheese pairings. This creates a "collaboration beer-wine-cheese" ecosystem that keeps revenue within the community.

3. Giving Back via "Cheesy Giving":
   A portion of all ticket sales (10%) from the event will be donated to the "Food for All" local food bank. Furthermore, for every wheel of cheese sold at the event, Cheese & Co will donate a block of cheddar to a local shelter.

4. Engaging Through Education:
   Cheese & Co hosts free "Cheese Prep 101" workshops during the festival, where local home cooks teach the community how to make their own cultured butter and soft cheeses, fostering a culture of DIY food production.