Core Fun Activities:

• The 'Longest Pull' Contest: Local chefs from partnerships create custom, ultra-melty cheese dishes using Cheese & Co. products. Contestants will try to achieve the longest, unbroken cheese pull in front of a live judging panel featuring local celebrities and radio hosts.
• Blindfolded Cheese Tyromancy: A humorous fortune teller, known as The Cheese Tyromancer, will read your future based on how you handle, smell, or taste different cheeses.
• Cheese & Co. 'Wheel' Race: A relay race where teams roll giant, heavy cheese wheels (or weighted imitations) through a community park, designed to be as entertaining as possible.

Local Partnerships & Community Impact:

• Partnership 1: Collaborate with local pizza and grilled cheese restaurants to create 'Cheese & Co. Pull' menu specials, donating a portion of sales during the week leading up to the event to a local food pantry.
• Partnership 2: Work with local schools or artists to create 'Cheese Art' using food-safe, colorful cheese spreads and curds.
• Community Impact: The 'Wheely' Good Time serves as a major fundraiser, selling '$1 Squeaky Points' (tickets) for activities, with all proceeds benefiting local agricultural education programs.

Sponsorships:

Invite other local Wisconsin brands, such as breweries for beer-cheese pairings or local bakeries for bread, to set up booths, enhancing collaboration among small businesses.

Maximizing Public Attention:

• Social Media Challenge: Launch a #CheesePullChallenge on TikTok and Instagram weeks before the event, encouraging participants to tag Cheese & Co. in their best cheese stretch videos.
• The 'Golden Curd' Award: A heavily promoted award for the winner, designed to create great photo opportunities for local news and TV stations.
• Live Music: Feature a popular local Wisconsin polka band to keep the energy high and community-focused.

This event combines the popular 'cheese-forward' experiential trend seen in Wisconsin with a community-giving focus that makes these festivals successful.