Love INC, a newly established Miami business, announced the launch of services focused on crime awareness, public-safety education, research and reporting, according to an Aug. 2 press release.

The company said its work is intended to help individuals, businesses and communities better understand crime-related risks and respond responsibly. Its stated areas of focus include crime-prevention awareness, public-safety education, crime-related research and reporting, and resources for people affected by criminal activity.

Founder Will Love said the business aims to provide practical information and support rather than take on the role of police or emergency responders.

“Safety begins with awareness,” Love said in the release. “Our goal is to provide meaningful information and practical support while helping communities take crime seriously and make informed decisions.”

The announcement comes as crime, public order and community safety remain prominent concerns in political and public discussion. Love INC said it was created in response to the effects crime can have on neighborhoods, families and businesses, though the release did not identify particular communities, crime trends or incidents behind the launch.

Love INC said it is committed to accuracy, professionalism, confidentiality and responsible communication. The business also said it does not replace law enforcement or emergency services, describing its intended role as complementary to existing public-safety efforts.

The release did not provide details on the company’s staffing, funding, service area, pricing, partnerships with public agencies or how its research and reporting resources will be produced. It also did not specify whether its services will involve direct support to crime victims, data collection, training programs or other forms of assistance.

The company’s stated emphasis on working with “appropriate authorities” indicates that it is positioning its services around awareness and referral rather than enforcement. Love INC did not announce any formal agreements with police departments, local governments or community organizations.

As a new business, Love INC will be seeking to establish its role in a field where information quality and responsible handling of safety concerns can be significant. Its release says informed communities are better able to recognize risks, protect themselves and coordinate with relevant authorities when needed.